SINGAPORE, 26 Sep 2019 – PURPOSE Performance Wear, a premier trisuit
and cycling kit brand from Singapore, is pleased to announce the partnership
with the Malaysia Triathlon Association (“Malaysia Triathlon”) as their
official racing and training wear sponsor. This comes shortly after the
announcement of a similar partnership with Triathlon Singapore.
This partnership with Malaysia Triathlon is in support of Malaysia’s national athletes, who will be wearing high performance PURPOSE trisuits and cycling kits for training and races such as the Southeast Asian Games.
“We started out as a homegrown label in Singapore but our plans are to
expand our reach into the region, as we pursue our global vision. This
partnership with Malaysia Triathlon is the first of many to come, aligned with
the goal of building the first international triathlon and cycling wear brand
from Southeast Asia,” said Noor Ashikin Aziz, founder and director of PURPOSE.
He added, “We have done a lot of research and development to ensure
that our products will help athletes battle the heat and the humidity of our
tropics. Partnerships like these, such as with Malaysia Triathlon, will enable
us to constantly innovate and keep ahead in this technical space.”
“We are delighted to be partnering with PURPOSE, a brand born in
Southeast Asia that understands the extreme weather conditions our athletes endure
when racing in this region,” said Ramzulhakim Ramli, president of Malaysia
“Our national athletes have shown perseverance, discipline and
dedication to reach the pinnacle of the sport in the country. We believe that
partnering with PURPOSE will elevate their performance to another level by
gearing them up in high quality triathlon wear that is breathable, cooling and
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