Purpose Magazine

10 questions with Andy Wibowo, Overall Champion 2022 Ironman Malaysia

It was a very long two years that many in Malaysia, Singapore, Indonesia and Southeast Asia kept waiting for Ironman Malaysia to happen again. Albeit not as crowded with participants this year as in the past, the recently concluded 2022 Ironman Malaysia did not disappoint. The calibre of competitors was definitely top-notch, with several local and international athletes winning categories in their age categories. However, one of the winners of this race stood out above the rest – Andy Wibowo, from Indonesia. 

CUSTOM HIGH PERFORMANCE TRI SUITS BY PURPOSE – Ironworks Endurance, USA

My life has revolved around endurance sports for about as long as I can remember. I’m passionate about helping other achieve their peak performance, but I also recognize that race results are just a fraction of the story. My true goal is to forge a community of athletes who make the most out of their life through sport and laugh together along the way. Let’s find out together where sport can take you!

CUSTOM BY PURPOSE – Cairns 50 Ultramarathon Racing and Crew Tees

PURPOSE, the official kit supplier for the Cairns 50 Ultramarathon, making the official Cairns 50 racing tees, singlets, as well as crew and casual t-shirts. Inspired by the tropical beauty of Cairns, the custom-designed kits reflect the sea, reef and rainforest setting within which the ultramarathon is held.

CUSTOM by PURPOSE – Philipp Kloeber: Supporting ocean conservation through triathlons

Seeing ocean dead-zones, bleached corals and armies of industrial fishing vessels on his diving trips in recent years made Philipp Kloeber feel angry and shocked about the state of the reefs, which were a stark contrast to his childhood diving memories. “I wanted to stand up and do something to protect what I felt was so important to me. It is difficult to fully describe the vivid life in the ocean if you haven’t been there and explored this yourself. What happens beneath the surface and far into the oceans is a different and often terrifying reality,” said the Ironman...

CUSTOM by PURPOSE – Kenneth Tan: “A brand that understands the harsh conditions of tropical weather”

Kenneth Tan used to be extremely active and fit back in high school, competing in canoeing at the national level. Now 30, he actually completed his first Ironman 70.3 at the age of 18. ⁠However, once he entered the corporate world, he gave his health and fitness a backseat due to the extreme work hours that came with working in his previous job in the audit industry. “I kid you not,” he said, “I was working close to 100 hours per week at times.”⁠ “The design of my PURPOSE custom trisuit is actually the logo of my current company. As...

An easier way to Custom with Custom by Purpose

Message from Founder, Noor Aziz Nothing happens by staying still Hello all; Today I’m proud to announce CUSTOM by PURPOSE, an end-to-end online design-to-production, including order taking and fulfilment facility for teams, clubs, groups and corporate customers. Since we launched PURPOSE Custom services 2 years ago, it has grown and contributes a large percentage to our revenues with racings teams, tri and cycling groups, as well as corporates clubs from Singapore, Malaysia, Vietnam, Indonesia, Australia, United States, France and many others choosing to wear custom kits made by PURPOSE. Now we’re taking custom to the next level. 4 months ago...

5 reasons why you should make a custom trisuit with PURPOSE

A sense of pride, belonging and ownership – these are what you get from getting a custom trisuit from us, on top of our advanced fabric technology HYPERMESHTM to help you stay cool even in the heat. Here are five reasons why you should get a custom trisuit from us: 1)You can have any design you want. The best part of a custom trisuit is that you can have any design you want, tailored to your personal style. Customising a trisuit comes with unlimited personalisation and design opportunities, and any colours you’d like. This allows you to flaunt your individuality...

Made Different, Yet United in Purpose – PURPOSE Custom

Developed to combat heat and humidity in weathers as temperate as Southeast Asia, PURPOSE has been keeping triathletes, cyclists and runners cool and comfortable since its inception. At the core of all our products is HYPERMESHTM – a unique fabric construction developed by us. HYPERMESHTM combines the lightest, most advanced fabric specially sourced and selected for both hot and humid, or hot and dry conditions. Having proven our technology in extreme conditions worldwide in races like the Race Across America – World’s Toughest Bike Race, Ironman World Championship in Kona, various Ironman 70.3 Championships and many other cycling and triathlon races, you...

Profile in purpose: Faced with type 1 diabetes and cancer, he chose triathlon instead

Nick Glover Born on the Isle of Man, 1977. Nick grew up playing football, like most young boys; growing up stout and with good reflexes. However, adversity struck when he was diagnosed with Type 1 Diabetes at the age of 14. From henceforth, it was weeks in the hospital at a time, followed by several years of getting used to the adjustment of living with such a condition. He had a close encounter with death at age 18 when his condition turned into Diabetic Ketoacidosis; a life-threatening complication that occurs mainly in patients with type 1 diabetes. Needless to say,...

Purpose Customs Tour de Chiang Mai Doi Inthanon Jersey

Although in general, we do not do custom jerseys because of the difficulty in maintaining design, style and product quality; we had taken exception with a group of Singapore-based riders who was making the ride up the fabled mountain of Doi Inthanon in Chiang Mai Thailand, one of the world’s toughest cycling climbs. Firstly because we were sold on how that they had not just merely taken this as just another cycling tour trip–they were intent and focused, and it showed in their training plans that had led up to the event. Secondly, both Purpose and the group shares the...