Team Purpose is thrilled to announce our latest collaboration with none other than the 2023 Ironman 70.3 New Zealand Champion, Dr. Dan Plews who is a true leader in high-performance sports apparel for running, cycling, and triathlon.
Continue ReadingThe story of a weave. A weave always start as a thread. And over many layers of threads something beautiful is crafted. Like a weave, it takes many rides, most times the same ones over and over, until you become the rider you want to be. This was our inspiration behind the special edition women’s Purpose Cycling jerseys. Now in production. Pre-order starts soon.
Continue ReadingRainbow Chasing: A person who is out of touch with reality. They chase dreams that are too old for or are not talented enough to be chasing ~ Urban Dictionary Chase Rainbows: If someone chases rainbows, they are trying to achieve something they will never achieve ~UsingEnglish.com However, respectfully I disagree with the two definitions above. Life’s meaning is not in the destination that you get at the end, but in the things gained from the journey taken. As I was busy working on the theme and designs for the upcoming special edition of the women’s cycling jersey from Purpose,...
Continue ReadingKevin Plank built Under Armour into a $4 billion behemoth. He’s just spent almost $1 billion to get into an entirely new business. Can this decade’s most unlikely tech startup beat Nike? Source: Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike | Inc.com “This decade most unlikely tech startup” that Inc.com article opened. A story about Under Armour and how it grew from being makers of sweat-wicking undergarments in 1995 to being the world’s number 2 brand behind Nike, beating even Adidas. This hit home to me. It made me ask “why not Purpose?”. This article...
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