Purpose Magazine

Zach Bitter to attempt 100 Miles Treadmill World Record in PURPOSE running gear

PURPOSE Performance Wear signs American extreme endurance runner Zach Bitter Zach will be wearing the PURPOSE PRO Performance running top and shorts for the entire duration of the 100 Miles Treadmill World Record Zach is currently the World Record Holder for the 100 Miles Run and Distance Run for 12 hours During this time of the COVID-19 virus epidemic where staying indoors is encouraged, American extreme endurance runner Zach Bitter will be attempting another world record – the 100 Miles (160 km) Treadmill World Record. This feat will be taking place on 16 May and streamed ‘live’ on the SFuels*...

Made Different, Yet United in Purpose – PURPOSE Custom

Developed to combat heat and humidity in weathers as temperate as Southeast Asia, PURPOSE has been keeping triathletes, cyclists and runners cool and comfortable since its inception. At the core of all our products is HYPERMESHTM – a unique fabric construction developed by us. HYPERMESHTM combines the lightest, most advanced fabric specially sourced and selected for both hot and humid, or hot and dry conditions. Having proven our technology in extreme conditions worldwide in races like the Race Across America – World’s Toughest Bike Race, Ironman World Championship in Kona, various Ironman 70.3 Championships and many other cycling and triathlon races, you...

PHOTOS: PFBRICK for Powerman Malaysia 2020

We launched a six-week brick training series, PFBRICK, to help participants train for the Powerman Malaysia duathlon race that was originally scheduled for 15 March. Led by Malaysian SEA Games athlete Ziq Junaidy, who planned the training for each week, we had run-bike-run and bike-run sessions. Thank you for joining us and it’s a shame that Powerman Malaysia got postponed, but don’t worry we will bring back the PFBRICK series closer to the race in November to help you get up to speed again!

PHOTOS: Seen at Ironman 70.3 Bangsaen 2020

The Southeast Asian endurance racing season kicked off in late February with Ironman 70.3 Bangsaen, Thailand. This race managed to go on, before the world got into lockdown mode due to the COVID-19 situation. We spotted some participants in our trisuits, that kept them cool in the hot weather! If you wore our suits, do tag us on Instagram with @teampurpose.

PURPOSE is officially in India

Earlier this year, we officially entered India, starting with a sponsorship of the Turathlon 2020 in Bangalore. We are also happy to announce that we are now present in India via our distributor Triathlon Solutions.

Endure IQ x SFuels x PURPOSE Ambassador Racing Team 2020

Today, we officially announce the partnership with Endure IQ and SFuels for their Ambassador Racing Team. This is a US-based athlete-ambassador programme that takes applications and awards the cream of the crop with a range of endurance training programmes, strategies for optimal fueling through LCHF products, and of course, wearing one of the best performing racing kits. We are superbly happy and honoured that PURPOSE is onboard as a worthy partner in this endeavour. This programme is the beginning of our venture into the US and other notable markets where triathlon and cycling is an elite sport. Also, this is...

PFbrick series for Powerman Malaysia

We are launching the PURPOSE Fellowship Brick series, led by Ziq Junaidy, to help you train in the lead up to the Powerman Malaysia 2020! It will take place every Sunday from 2 February to 8 March at 7.00am. Meeting point is the parking lot of Palace of Justice at Putrajaya. Here is the training programme: 2 Feb 2020 – 30 min run (easy) > 60km bike (steady) > 5km run (easy) 9 Feb 2020 – 30 min run (easy) > 60km bike (tempo) > 5km run (easy) 16 Feb 2020 – 5km run (easy) > 30km bike (race pace)...

PURPOSE Running launch in Malaysia

On the same weekend, we also launched PURPOSE Running in Malaysia at Ahh-Yum by Kampong Kravers at Bukit Damansara. Thank you for coming out to join us on a Sunday morning for a run led by SEA Games athlete Ziq Junaidy and breakfast on us! You can view the rest of the photos here.

PURPOSE Running launch in Singapore

It was a very exciting weekend for us as we officially launched our all-new PURPOSE Running PRO Performance collection at the new KHcycle at ECP’s Cyclist Park. This is the top tier of our running collection and we will be releasing other tiers in the months to come. We will also release more colourways, as well as other types of apparel such as shorts and long-sleeved tops. Gathering at 7am in the morning on Saturday (18 January), we set off for an easy 5km run led by our marketing girls Cheryl Tay and Cheryl Wong, as well as our Singapore...

PURPOSE Performance Wear launches the ‘Most Comfortable Running Kits’ you will ever wear

Three years after its inception, PURPOSE Performance Wear – the only homegrown triathlon suit and cycling kit brand with a consumer base across Southeast Asia, Australia, Europe and United States – is extending its technical performance range into running with a line called PURPOSE for Running. Titled Developed by Us, Made by You, this is the same theme that will be driving PURPOSE’s brand campaign and conversations for 2020. A specialist in premium, technical, high quality performance wear specifically developed and made to cope with the heat and humidity of the tropical region, PURPOSE started out focusing on triathlon, a...

PURPOSE Ambassador: Fitri Tasfiah

To recover from her shin splint injuries two years ago, Fitri Tasfiah was out of running for a while. It was during this time that she picked up swimming as part of her rehabilitation. In early 2018, she slowly started to run again but she could only manage 5km. That was when her friend suggested she try a triathlon so she could do swimming and cycling as well, instead of just focusing on running. Hence, the 34-year-old yoga teacher, host and blogger signed up for the TriBuddies Anniversary Triathlon that was for beginners. “I only had two weeks to prepare...

PURPOSE Ambassador: Dedy Bunyamin

For someone who thought doing an Ironman race would be impossible for him, Dedy Bunyamin has completed five full distance Ironman races (including the recent Ironman Malaysia) and nine Ironman 70.3 races in the last five years. “A good friend of mine started doing Ironman first and I slowly picked up an interest as I found that it is boring to just cycle. Then I was influenced by this friend who managed to complete an Ironman even though he wasn’t sporty,” said the 49-year-old business owner. Similar to our ambassador Hilda Novianti, Dedy’s first triathlon was a sprint triathlon in...

PURPOSE Ambassador: Hilda Novianti

Four years ago, Hilda Novianti picked up running after the birth of her second child. A friend of hers, Riyo Hanggoro, then invited her to try a mini-triathlon event held by Triathlon Buddies Indonesia, the largest triathlon community in Indonesia, in 2017. Through this community, she was introduced to the sport more and learnt how to swim in the open water, how to do transition and more. Her first triathlon race was in Sungailiat, Bangka, Indonesia in April 2017. Sungailiat is known for its calm waters, hence being friendly for first-timers, and the road is smooth for cycling too. Hilda...

PURPOSE Ambassador: Lucky Bagus Waskito

One morning in 2017, Lucky Bagus Waskito could not get out of bed because of severe pain in his lower back. After consulting five doctors, one of them finally found the cause – this was a subsequent effect of his knee injury eight years ago. “I competed in the Indonesian Collegiate Basketball League in 2009 and during one of the games, I got hit by a player from the other team. My right knee got twisted badly and I tore my meniscus. I did physiotherapy for nine months after, but I guess the old injury came back to haunt me,”...

PURPOSE @Ironman Malaysia 2019

Ironman Malaysia has always been a big event for us and this year is no different. From just a simple appreciation dinner in 2017 to a breakfast run with 100 runners last year, we had our biggest outing in Langkawi this year. For the first time, we had a booth at the race expo at the Mahsuri Exhibition Centre, where we sold a range of our popular trisuits and also launched our all-new cycling caps and caps. Thank you for visiting us! On Friday morning, the day before the race, we had an easy 3km warm-up run led by Malaysian...

Kona-bound: Claire Walton

Claire Walton is just arriving in Kailua-Kona for a third consecutive year for the prestigious Ironman World Championship. The 35-year-old English and Literature teacher at an international school in Malaysia will be racing in PURPOSE at the most exciting endurance race this weekend! “Kona, for me, is a few days away from normality, where I can revel in the beauty of the island, where I can listen and watch those around me knowing they too have gotten up at 5am daily, regardless of exhaustion, that they too have pounded the streets relentlessly, have swam until their arms are dropping off....

PURPOSE @Singapore International Triathlon

The Singapore International Triathlon once again tested everyone’s courage with rough conditions of the sea. It was a tough but you guys made it! Here are some photos of the awesome triathletes in PURPOSE (more on our Facebook page):

#HerPurposeIsHere – Jinella Chua

When you live with an Ironman, it is pretty hard not to get influenced at some point. Jinella Chua did a sprint triathlon in her early 20s and thought that anyone who would do a full Ironman is crazy. Then her husband asked her to sign up for an Ironman 70.3 this year and on the spur of the moment, she did. They went for the Ironman 70.3 Bangsaen in February and it was their first trip overseas in over 10 years. The 43-year-old sports and adventure manager at SMU ended up doing four Ironman 70.3 races this year (one...

#HerPurposeIsHere – Julie Jamaluddin

As a mother of five kids – her eldest is 20 and her youngest is 2 – you wonder where Julie Jamaluddin finds the time to do it all. Work, family, training for triathlons and managing the Singapore Women’s Triathlon Club are just some of the many things she does. The 42-year-old educator was very active when she was younger – she was in the school team for athletics, cross-country and netball. But adult life just got crazy busy and she didn’t have much time to try new sports – until she found triathlons. “I got into triathlons through my...

#HerPurposeIsHere – Samantha Lee

Samantha Lee recalls watching the news about a triathlon event when she was a kid and made a mental note to herself that she will try it one day. That day came in 2012 when she took part in her first sprint triathlon. Going into triathlons is only natural for the 31-year-old banker, who learnt how to cycle at the age of four. Growing up in a family of runners and cyclists, Her parents taught her how to cycle and she used to ride to school. At her first sprint triathlon, she was thrilled to survive the swim as swimming...

#HerPurposeIsHere – Philippa Glover

It’s funny how Philippa Glover actually hated her first triathlon. It was a sprint triathlon she did in Singapore three years ago and the tough swim and hot run put her off so much that she vowed never to do it again. Never say never! Meeting other like-minded women in the sport however, has changed her mindset towards the sport and now she is participating in Ironman 70.3 races. Surviving breast cancer has also changed her perspective towards life and she now enjoys pushing her body. Growing up, the 41-year-old nutrition coach was one of those kids who would rather...

#HerPurposeIsHere – Philippa Glover

It’s funny how Philippa Glover actually hated her first triathlon. It was a sprint triathlon she did in Singapore three years ago and the tough swim and hot run put her off so much that she vowed never to do it again. Never say never! Meeting other like-minded women in the sport however, has changed her mindset towards the sport and now she is participating in Ironman 70.3 races. Surviving breast cancer has also changed her perspective towards life and she now enjoys pushing her body. Growing up, the 41-year-old nutrition coach was one of those kids who would rather...

#HerPurposeIsHere – Chris Ang

A month after she bought a bicycle, Chris Ang went for the Audax 200km ride and loved cycling so much that she joined her friends for weekly group rides. It was during one of these rides that she learnt what an Ironman triathlon is. Curious to give it a try, she started to train for swimming and completed her first triathlon in the same year – the Bukit Merah 113 in September 2016. “It was a wonderful experience where I enjoyed every moment of it without the desire of chasing for time or position. I completed it with a great...

#HerPurposeIsHere – Mok Ying Rong

Mok Ying Rong follows in the footsteps of her brother Mok Ying Ren, a double SEA Games gold medallist in the marathon and triathlon. The 25-year-old physiotherapist previously held the national half-marathon record of 1:23:14, which was only broken last year. Ying Rong was already competing in swimming in primary school and then represented her swimming club at the club and national level. She dabbled in triathlons for a while before focusing on running. Taking it more seriously, she represented Raffles Girls Secondary at national meets and after finishing on the podium regularly, she decided to try national level events....