Purpose Magazine

Purpose Customs Tour de Chiang Mai Doi Inthanon Jersey

Although in general, we do not do custom jerseys because of the difficulty in maintaining design, style and product quality; we had taken exception with a group of Singapore-based riders who was making the ride up the fabled mountain of Doi Inthanon in Chiang Mai Thailand, one of the world’s toughest cycling climbs. Firstly because we were sold on how that they had not just merely taken this as just another cycling tour trip–they were intent and focused, and it showed in their training plans that had led up to the event. Secondly, both Purpose and the group shares the...

Post-race reflections on Purpose, and the Ironman 70.3 Langkawi

Going into race weekend things got hectic. There was much to do, things yet to be prepared, and equipment to be tweaked. There was also the added pressure to do well – not just for myself to complete, but also for Purpose to perform and be noticed. Ironman 70.3 Langkawi was the second 70.3 of my life. Not the last obviously. But bigger than it just being a race, I felt that it was the perfect platform to showcase Purpose as a brand. Being a brand present in Singapore and Malaysia, Langkawi thus represents the right spot for Purpose to...

Compete vs Complete. Purpose Team Australia II Clinches 2nd in 4-Men Team Category. 3rd Overall at Race Across America

Compete vs Complete. What does it take to come in among the top in what is dubbed as the world’s toughest bike race – Race Across America? In the case of Purpose and Team Australia; 4 good riders, 12 fantastic crews and the comfortable kits they have ever worn. Coming in into Oceanside, California already with goals of competing for the win, Team Australia II outfitted by Purpose was confident. Thus the 2nd place in the 4-men team category was an achievement not only hard earned but also well deserved. To come in the top spots, we had to set...

2 Different Stories, One Common Purpose

Success is the good fortune that comes from aspiration, desperation, perspiration and inspiration. It is just about 10 days until Purpose embarks on a journey that personally, I would have thought will happen much later. Within this small span of time since Purpose launched, we are going to the global stage! The Race Across America – one of the most respected and longest running endurance bike race in the world, begins in July 17, 2017. And together with Team Australia II, we go to the USA with the aim of making this year’s RAAM campaign a winning one. The stories of...

Better, Faster, Bolder. A Different Approach to Jerseys and Triathlon Suits.

In sportswear, technical does not necessarily mean ‘tech’. Instead technical is about approaching product design differently–either by implementing small functional changes or using an entirely new fabric altogether to help in performance enhancements or something truly game-changing. Like Adidas’ implementation of the three stripes, Nike’s waffle sole, 2XU’s compression, or even Carlton’s (later absorbed by Raleigh) carbon fibre bicycles; none of these implemented new technology. Rather, they showed how progress can be about making simple tweaks in design and production. Like them, Purpose wants to do the same with cycling jerseys and triathlon suits. Purpose’s focus on technical fabric is not...

Purpose Sponsors Team Australia II in Their Quest to Win The Race Across America (RAAM)

FOR IMMEDIATE RELEASE  To Take On The World’s Toughest Endurance Cycling Race, With Purpose 2 April 2017 Singapore, SG: Purpose Performance Wear is pleased to announce it’s sponsorship of Team Australia on their 2017 Race Across America (RAAM) campaign this June 17. With this deal, Purpose will be the exclusive supplier of cycling kit and clothing for the support crew. Likening this partnership to one that is cut from the same cloth, this campaign will see both organisations working together to take on the challenge of what many has dubbed as the ‘World’s Toughest Bike Race’. An endurance cycling race like no other,...

Singapore-Based Purpose Signs Three Elite Athletes on 3-Year Contracts. More are being scouted.

FOR IMMEDIATE RELEASE  Putting Singapore into the regional and global triathlon scene 1 March 2017 Singapore, SG: As part of a drive to get into the triathlon and cycling scene around the region as well as globally, Purpose has signed on 3 athletes on a 3-year sponsorship contract each. One is a Singapore-based triathlete, the second is based in Malaysia while the third, in Spain. The athletes; Lesley Lang (Singapore), Samantha Lee (Malaysia) and Alvaro Astiz Conde (Spain) will be wearing the Singapore-based Purpose cycling jerseys, triathlon suits, accessories and other Purpose athletic wears in all their training, races, and activities related to...

Ride with Purpose. Taiwan Round Island

The Inspiration Behind Our Special Edition Women’s Purpose Cycling Jerseys

The story of a weave. A weave always start as a thread. And over many layers of threads something beautiful is crafted. Like a weave, it takes many rides, most times the same ones over and over, until you become the rider you want to be. This was our inspiration behind the special edition women’s Purpose Cycling jerseys. Now in production. Pre-order starts soon.  

Chasing Rainbows. When effort means more than outcome

Rainbow Chasing: A person who is out of touch with reality. They chase dreams that are too old for or are not talented enough to be chasing ~ Urban Dictionary Chase Rainbows: If someone chases rainbows, they are trying to achieve something they will never achieve ~UsingEnglish.com However, respectfully I disagree with the two definitions above. Life’s meaning is not in the destination that you get at the end, but in the things gained from the journey taken. As I was busy working on the theme and designs for the upcoming special edition of the women’s cycling jersey from Purpose,...

Why Apparel? Why Not Tech? The Answer is Why Can’t Apparel be Tech?

Kevin Plank built Under Armour into a $4 billion behemoth. He’s just spent almost $1 billion to get into an entirely new business. Can this decade’s most unlikely tech startup beat Nike? Source: Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike | Inc.com “This decade most unlikely tech startup” that Inc.com article opened. A story about Under Armour and how it grew from being makers of sweat-wicking undergarments in 1995 to being the world’s number 2 brand behind Nike, beating even Adidas. This hit home to me. It made me ask “why not Purpose?”. This article...