Today, we officially announce the partnership with Endure IQ and SFuels for their Ambassador Racing Team.

This is a US-based athlete-ambassador programme that takes applications and awards the cream of the crop with a range of endurance training programmes, strategies for optimal fueling through LCHF products, and of course, wearing one of the best performing racing kits.

We are superbly happy and honoured that PURPOSE is onboard as a worthy partner in this endeavour. This programme is the beginning of our venture into the US and other notable markets where triathlon and cycling is an elite sport.

Also, this is just the first of a three-part global programme we are going to be involved in this year. More to be announced soon!

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