Better, Faster, Bolder. A Different Approach to Jerseys and Triathlon Suits.

In sportswear, technical does not necessarily mean ‘tech’. Instead technical is about approaching product design differently–either by implementing small functional changes or using an entirely new fabric altogether to help in performance enhancements or something truly game-changing. Like Adidas’ implementation of the three stripes, Nike’s waffle sole, 2XU’s compression, or even Carlton’s (later absorbed by Raleigh) carbon fibre bicycles; none of these implemented new technology. Rather, they showed how progress can be about making simple tweaks in design and production. Like them, Purpose wants to do the same with cycling jerseys and triathlon suits. Purpose’s focus on technical fabric is not...

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The Inspiration Behind Our Special Edition Women’s Purpose Cycling Jerseys

The story of a weave. A weave always start as a thread. And over many layers of threads something beautiful is crafted. Like a weave, it takes many rides, most times the same ones over and over, until you become the rider you want to be. This was our inspiration behind the special edition women’s Purpose Cycling jerseys. Now in production. Pre-order starts soon.  

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Why Apparel? Why Not Tech? The Answer is Why Can’t Apparel be Tech?

Kevin Plank built Under Armour into a $4 billion behemoth. He’s just spent almost $1 billion to get into an entirely new business. Can this decade’s most unlikely tech startup beat Nike? Source: Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike | Inc.com “This decade most unlikely tech startup” that Inc.com article opened. A story about Under Armour and how it grew from being makers of sweat-wicking undergarments in 1995 to being the world’s number 2 brand behind Nike, beating even Adidas. This hit home to me. It made me ask “why not Purpose?”. This article...

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