The Purpose Magazine

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Better, Faster, Bolder. A Different Approach to Jerseys and Triathlon Suits.

May 17, 2017

In sportswear, technical does not necessarily mean ‘tech’. Instead technical is about approaching product design differently–either by implementing small functional...

design

The Inspiration Behind Our Special Edition Women’s Purpose Cycling Jerseys

February 17, 2016

The story of a weave. A weave always start as a thread. And over many layers of threads something beautiful...

design

Why Apparel? Why Not Tech? The Answer is Why Can’t Apparel be Tech?

January 07, 2016

Kevin Plank built Under Armour into a $4 billion behemoth. He’s just spent almost $1 billion to get into an...

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The Purpose Magazine

Better, Faster, Bolder. A Different Approach to Jerseys and Triathlon Suits.

The Inspiration Behind Our Special Edition Women’s Purpose Cycling Jerseys

Why Apparel? Why Not Tech? The Answer is Why Can’t Apparel be Tech?

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