Purpose Magazine

#HerPurposeIsHere – Lesley Lang

After her first Ironman 70.3 race in Taiwan – on her birthday in 2015 – Lesley Lang met with an accident when she was out cycling one night. A car had hit her and she had to be hospitalised for a week as a result. “Luckily my recovery went well and three months after, I managed to compete in my second Ironman 70.3 race. This is my most memorable race because I had a different mindset going into it and I was able to complete it safely. Instead of complaining, I started to adopt the ‘What doesn’t kill us makes...

#HerPurposeIsHere – Nursya Jusoh

It is never too late to pick up a sport. Nursya Jusoh only started running at the age of 36, but has since accumulated an impressive record of accolades in the past few years. The 42-year-old mother of three had minimal sports background and only picked up running because she wanted to lose weight (she was 70kg then). With encouragement from her husband to lead a healthy lifestyle, Nursya lost 14kg and signed up for her first running race in December 2013. To her surprise she finished in the top three and that ignited a bigger flame in her, pushing...

#HerPurposeIsHere – Sumiko Tan

Currently busy with her two-week-old son, Sumiko Tan is a household name in the Singapore endurance sport circle. She started competing in running and swimming when she was in primary school, and then picked up distance running in secondary school and junior college. She did her first marathon at 18 and it was also around the same time that her first running coach bought her a road bike to encourage her to take part in triathlons. Sumiko has previously represented Singapore in the ASEAN University Games for running and at the World University Triathlon Championships, and she was trying out...

PURPOSE Performance Wear Enters An Official Partnership With Triathlon Singapore

SINGAPORE, 23 Sep 2019 – PURPOSE Performance Wear, the only homegrown trisuit and cycling kit brand in Singapore and Southeast Asia, is proud to announce the partnership with the Triathlon Singapore (TS) as their racing and training wear sponsor. Effective from today, this partnership is in support of our national athletes under TS, who will be suited up with high performance PURPOSE trisuits and cycling kits for their training and races including the Southeast Asian Games. “We are building the first global sportswear and performance apparel brand from Singapore, hence it is only fitting that this partnership with TS happens....

Customer Review: BoiDapChay

BoiDapChay (which translate to ‘SwimBikeRun’) is a Vietnamese triathlon team and this is their review about PURPOSE: Different from the perennial trisuit giants mostly from Western countries, PURPOSE is a brand new name from Asia. Founded in Singapore in 2017 by Noor Ashikin Aziz, PURPOSE selects a different but also risky way: focusing on high-end triathlon clothing designed for Asians. “We recognise athletes [in Asia] have smaller bodies and the climate here is also much hotter, so why not make a trisuit more fitting and comfortable for them? “Noor said when BoiDapChay approached him in December 2018. Although the brand...

Top age-grouper Dr Dan Plews chose PURPOSE for the Ironman World Championship

For the Ironman World Championship last year, Dr Dan Plews was doing his research online for a ‘cool’ race suit for hot conditions. “I found out about PURPOSE because I was looking for a suit for Kona. I love the suit because it’s comfortable and most of all, cool. It dissipates the heat really well and keeping cool during hot endurance races is really important,” the 36-year-old British-born New Zealand-based father of one said. Dr Plews impressively finished as the top age-grouper with a course record of 8:24:36 and we are so proud to be part of this victory. His...

Team PURPOSE athlete: Ng Wei Quan

From learning how to swim from YouTube two years ago to representing Singapore in the ITU Long Distance World Cup this weekend, Ng Wei Quan is only just beginning. The 23-year-old Singapore Management University economics undergrad was inspired by his wing commander in Officer Cadet School, LTC Matthew Wong who was a multiple Ironman finisher. “He always mentioned to us how mentally tough it is and then one of my senior officers Ernest Wong did his first Ironman when he was an undergrad, so I thought why not do it when I enter the army?” Ng said. Despite only having...

PURPOSE @Ironman 70.3 Bintan 2019

PURPOSE headed to Bintan for the annual Ironman 70.3 race that was held on 25 August 2019. Sharing a booth with PURE, we were at the race expo with some of our trisuits and cycling kits. Thank you for coming to visit us! We also had a group photoshoot on Saturday afternoon, where we gave out arm sleeves and cycling bags to the first 30. The race was a brutal one as usual, with the tropical heat and humidity bearing down heavy on the athletes. Nonetheless, a huge congratulations to all who battled through and finished the race. We were...

Profile in purpose: Faced with type 1 diabetes and cancer, he chose triathlon instead

Nick Glover Born on the Isle of Man, 1977. Nick grew up playing football, like most young boys; growing up stout and with good reflexes. However, adversity struck when he was diagnosed with Type 1 Diabetes at the age of 14. From henceforth, it was weeks in the hospital at a time, followed by several years of getting used to the adjustment of living with such a condition. He had a close encounter with death at age 18 when his condition turned into Diabetic Ketoacidosis; a life-threatening complication that occurs mainly in patients with type 1 diabetes. Needless to say,...

Welcoming 2018 with colours, and purpose

Colours. They fill us. They’re there for our best achievements and are always there in our everyday efforts. In 2018 may colours fill you. With joy, happiness, elation and accomplishments. From your training, your rides, your races, and most of all, your training mates. Colours. May they find you. And may you, find your 2018. Wishing everyone a wonderful, and colourful year ahead.

November and December. Finishing the year strong at Ironman and Ironman 70.3 Langkawi

#findyourpurpose To cap off a purposeful first year, Purpose showed up strong at Ironman and Ironman 70.3 Langkawi 2017 surprising even ourselves. Fulfilling the promise of performance wear for triathlon and cycling built for the humid weather of South East Asia, Purpose was worn by triathletes over the half and full Ironman distances. We are truly proud of this achievement and would never have done it without those triathletes who believed in us. Thank you for making 2017 astounding.

September and October. As racing season go on, Purpose continues momentum.

This slideshow requires JavaScript. #findyour2017 With the season in full swing in September and October, Purpose began gaining traction in the triathlon and cycling scenes within Singapore and Malaysia. Straight from the high of having proven at the global stage at Race Across America, we began proving ourselves at races around this region. Purpose-built for the hot, humid conditions of South East Asia, Purpose triathlon suits and cycling kits began powering athletes to top ten and podium positions. It is through these successes that we know we’ve developed not just the most comfortable, but also one of the best performing, premium technical...

In July and August, we showcased ourselves at the Race Across America

Collaborating with Team Australia II, we took the leap to feature our jerseys and cycling bibshorts in the world’s toughest cycling race – Race Across America. The race is a total of more than 5,000 kilometres which the team completed in just over six days. The Australia II, wearing Purpose, came in 2nd in the 4-man team and 3rd overall. This race not only allowed Purpose to feature our lightweight mesh constructed jerseys, it was also an opportunity to road-test Purpose jerseys at the highest level of performance. Thus we can truly affirm – when you wear a Purpose, you are wearing one...

In May & June, we introduced Purpose to the world

#findyour2017 After incubating for most of 2016; and several product upgrades later, we announced the launch of Purpose Performance Wear in May and June. Hosting two events in Singapore and Malaysia to commemorate this, our mission – to create for South East Asia its own premium range of triathlon and cycling wear, conceived and built for South East Asia’s temperature and climate. With the launch theme of Better, Faster, Bolder; a message that fused our propositions together; Better-made by South East Asia for South East Asia, Faster-product construction built with advanced fabric and an aerodynamic fit, and Bolder-our unique Asian-infused design...

In March & April; signed athletes under sponsorship strategy, reaping benefits

#findyour2017 To deepen further the narrative that Purpose is designed and made for elite performance, we signed on several regional athletes under our sponsorship strategy. Lesley Lang Shuang (Singapore), Samantha Lee (Malaysia) and Alvaro Astiz (Spain) we’re the first to be signed up. These were followed by Chris Ang (Malaysia) and Charlene Tang (Singapore) a couple of months later. Besides long-term sponsorships, we also embarked on a short-term partnership with Team Australia II in their Race Across America 2017 campaign. These sponsorships bore successes for the athletes and also for us. Together, we reached the podiums of many regional and...

In January & February, Purpose secured investments that helped us to be where we are today

#findyour2017 After incubating for most of 2016; testing fabrics, construction and products using most of our founder’s savings, we secured two rounds of seed investment in January and February 2017. This allowed us to be more ambitious in our product development and plan for an increase in our brand exposure. We knew what we wanted to create. First – make our products even better, and second – make it be known that Purpose is centred around making the most comfortable products for the humid climate of South East Asia. Created in South East Asia for South East Asia. The most comfortable...

Purpose Customs Tour de Chiang Mai Doi Inthanon Jersey

Although in general, we do not do custom jerseys because of the difficulty in maintaining design, style and product quality; we had taken exception with a group of Singapore-based riders who was making the ride up the fabled mountain of Doi Inthanon in Chiang Mai Thailand, one of the world’s toughest cycling climbs. Firstly because we were sold on how that they had not just merely taken this as just another cycling tour trip–they were intent and focused, and it showed in their training plans that had led up to the event. Secondly, both Purpose and the group shares the...

Post-race reflections on Purpose, and the Ironman 70.3 Langkawi

Going into race weekend things got hectic. There was much to do, things yet to be prepared, and equipment to be tweaked. There was also the added pressure to do well – not just for myself to complete, but also for Purpose to perform and be noticed. Ironman 70.3 Langkawi was the second 70.3 of my life. Not the last obviously. But bigger than it just being a race, I felt that it was the perfect platform to showcase Purpose as a brand. Being a brand present in Singapore and Malaysia, Langkawi thus represents the right spot for Purpose to...

Compete vs Complete. Purpose Team Australia II Clinches 2nd in 4-Men Team Category. 3rd Overall at Race Across America

Compete vs Complete. What does it take to come in among the top in what is dubbed as the world’s toughest bike race – Race Across America? In the case of Purpose and Team Australia; 4 good riders, 12 fantastic crews and the comfortable kits they have ever worn. Coming in into Oceanside, California already with goals of competing for the win, Team Australia II outfitted by Purpose was confident. Thus the 2nd place in the 4-men team category was an achievement not only hard earned but also well deserved. To come in the top spots, we had to set...

2 Different Stories, One Common Purpose

Success is the good fortune that comes from aspiration, desperation, perspiration and inspiration. It is just about 10 days until Purpose embarks on a journey that personally, I would have thought will happen much later. Within this small span of time since Purpose launched, we are going to the global stage! The Race Across America – one of the most respected and longest running endurance bike race in the world, begins in July 17, 2017. And together with Team Australia II, we go to the USA with the aim of making this year’s RAAM campaign a winning one. The stories of...

Better, Faster, Bolder. A Different Approach to Jerseys and Triathlon Suits.

In sportswear, technical does not necessarily mean ‘tech’. Instead technical is about approaching product design differently–either by implementing small functional changes or using an entirely new fabric altogether to help in performance enhancements or something truly game-changing. Like Adidas’ implementation of the three stripes, Nike’s waffle sole, 2XU’s compression, or even Carlton’s (later absorbed by Raleigh) carbon fibre bicycles; none of these implemented new technology. Rather, they showed how progress can be about making simple tweaks in design and production. Like them, Purpose wants to do the same with cycling jerseys and triathlon suits. Purpose’s focus on technical fabric is not...

Purpose Sponsors Team Australia II in Their Quest to Win The Race Across America (RAAM)

FOR IMMEDIATE RELEASE  To Take On The World’s Toughest Endurance Cycling Race, With Purpose 2 April 2017 Singapore, SG: Purpose Performance Wear is pleased to announce it’s sponsorship of Team Australia on their 2017 Race Across America (RAAM) campaign this June 17. With this deal, Purpose will be the exclusive supplier of cycling kit and clothing for the support crew. Likening this partnership to one that is cut from the same cloth, this campaign will see both organisations working together to take on the challenge of what many has dubbed as the ‘World’s Toughest Bike Race’. An endurance cycling race like no other,...

Singapore-Based Purpose Signs Three Elite Athletes on 3-Year Contracts. More are being scouted.

FOR IMMEDIATE RELEASE  Putting Singapore into the regional and global triathlon scene 1 March 2017 Singapore, SG: As part of a drive to get into the triathlon and cycling scene around the region as well as globally, Purpose has signed on 3 athletes on a 3-year sponsorship contract each. One is a Singapore-based triathlete, the second is based in Malaysia while the third, in Spain. The athletes; Lesley Lang (Singapore), Samantha Lee (Malaysia) and Alvaro Astiz Conde (Spain) will be wearing the Singapore-based Purpose cycling jerseys, triathlon suits, accessories and other Purpose athletic wears in all their training, races, and activities related to...

Ride with Purpose. Taiwan Round Island