After a 2-year pause, PURPOSE is doubling down on triathlon, running and cycling for modest Muslim women. One of the most physically challenging sports, triathlon has been inaccessible for women who need to remain modest, especially those from Muslim countries.
It has been 2 years since the Ironman 70.3 Desaru Coast event was scheduled to take place, and many had hoped that the race would finally happen this year. Although indeed, the turnout was lesser than the total number registered to compete, the event was nonetheless a success for PURPOSE. With many participants and racers wearing our kits, this is perhaps a sign of how the brand has remained strong on everyone’s mind even through the pandemic.
Tendonitis 3 weeks before and food poisoning the night before a big race is usually enough to put someone off. But not for Arjun, completing every triathlete in Southeast Asia’s comeback race with a strong 4th in category and 11th overall. With strong performance improvements year-on-year since 2018, the year he got introduced to PURPOSE, Arjun’s been wearing PURPOSE ever since. How much of those improvements are attributed to his tenacity and vision to be a better athlete and PURPOSE? We’ll never know. What we know is, that we are extremely glad to come along on his journey.
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