Purpose Magazine

Welcoming 2018 with colours, and purpose

Colours. They fill us. They’re there for our best achievements and are always there in our everyday efforts. In 2018 may colours fill you. With joy...

January 1, 2018 / Purpose Magazine

November and December. Finishing the year strong at Ironman and Ironman 70.3 Langkawi

#findyourpurpose To cap off a purposeful first year, Purpose showed up strong at Ironman and Ironman 70.3 Langkawi 2017 surprising even ourselve...

December 30, 2017 / Purpose Magazine

September and October. As racing season go on, Purpose continues momentum

#findyour2017 With the season in full swing in September and October, Purpose began gaining traction in the triathlon and cycling scenes within S...

December 27, 2017 / Purpose Magazine

In July and August, we showcased ourselves at the Race Across America

Collaborating with Team Australia II, we took the leap to feature our jerseys and cycling bibshorts in the world’s toughest cycling race – Race Acr...

December 22, 2017 / Purpose Magazine

In May & June, we introduced Purpose to the world

#findyour2017 After incubating for most of 2016; and several product upgrades later, we announced the launch of Purpose Performance Wear in May ...

December 18, 2017 / Purpose Magazine

In March & April; signed athletes under sponsorship strategy, reaping benefits

#findyour2017 To deepen further the narrative that Purpose is designed and made for elite performance, we signed on several regional athletes under...

December 7, 2017 / Purpose Magazine

In January & February, Purpose secured investments that helped us to be where we are today

#findyour2017 After incubating for most of 2016; testing fabrics, construction and products using most of our founder’s savings, we secured two rou...

December 4, 2017 / Purpose Magazine

Purpose Customs Tour de Chiang Mai Doi Inthanon Jersey

Although in general, we do not do custom jerseys because of the difficulty in maintaining design, style and product quality; we had taken exception...

November 29, 2017 / Purpose Magazine

Post-race reflections on Purpose, and the Ironman 70.3 Langkawi

Going into race weekend things got hectic. There was much to do, things yet to be prepared, and equipment to be tweaked. There was also the added p...

November 16, 2017 / Purpose Magazine

Compete vs Complete. Purpose Team Australia II Clinches 2nd in 4-Men Team Category. 3rd Overall at Race Across America

Compete vs Complete. What does it take to come in among the top in what is dubbed as the world’s toughest bike race – Race Across America? In th...

July 7, 2017 / Purpose Magazine

2 Different Stories, One Common Purpose

Success is the good fortune that comes from aspiration, desperation, perspiration and inspiration. It is just about 10 days until Purpose embarks o...

June 7, 2017 / Purpose Magazine

Better, Faster, Bolder. A Different Approach to Jerseys and Triathlon Suits.

In sportswear, technical does not necessarily mean ‘tech’. Instead technical is about approaching product design differently–either by implementing...

May 17, 2017 / Purpose Magazine

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